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What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert.

Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.

Amazon’s Allowance needs an AllotMint

I asked for an allowance today.

I’m in my thirties, but I need it. ShopAgree advertises the ability to get assistance with purchases, and Amazon Allowance is a great complement to ShopAgree.

But Amazon hasn’t solved for my need to seek advice from my wife, or approval on bigger items. In fact, we’ll still have to discuss the inevitable items with cost that may exceed my allotted amount.

So ShopAgree is introducing AllotMint, it’s ShopAgree, yes, but it’s made to complement an allowance for any retailer, not just Amazon. AllotMint does just give your friends and family (specifically parents, or my wife) the ability to assist with your purchases, but also streamlines the advice and approval you’ll also need to make confident purchases.

Advise, assist and approve with ShopAgree and PollCart’s AllotMint.

You're ignoring 58.6% of your buyers

The Baymard Institute has chosen to segment out this ‘just browsing’ segment, and instead look at the remaining reasons for abandonments. You’re ignoring 58.6% of your buyers. 

Accredited research shows 58% of cart abandoners are just browsing and not ready to buy. The same study says 11% of shoppers have abandoned one cart in the last 90 days because of complicated checkout. If each shopper attempted a dozen purchases, then around 1% abandons complicated checkouts.

“58.6% of US online shoppers have abandoned a cart within the last 3 months because ‘I was just browsing / not ready to buy’. If we segment out the ‘just browsing’ segment…” —
58.6% of shoppers are undecided.

The Baymard Institute believes undecided shoppers are an issue that can’t be resolved.

Shop/Agree believes 58 is more than one, yet experts “segment out” the not-ready-to-buy and focus on the one percent that “can be resolved.” Shop/Agree believes undecided shoppers rely on social feedback for conversion. We don’t know how many, but we think it’s more than one percent. If you’ve optimized your site for that one percent, Shop/Agree believes we can improve your sell through rate for the other 58%.

“Unlike the ‘just browsing’ segment, a lot of these issues can be resolved.” —
Once the Baymard Institute removes 58.6% of responses, additional costs make up 27% of abandoned carts. 

Shop/Agree focuses on the 58.6%.

You don’t have to change your return policy, speed up your delivery or accept cryptocurrency, you just have to care about the overwhelming majority of shoppers who are simply not ready to buy.

Shop/Agree believes that social factors influence a buyer’s decision making process. While Baymard believes indecision cannot be resolved, we empower consumers and retailers to assist in converting undecided browsers into determined buyers, buyers who want your product regardless of your complicated checkout or account requirement.

Advice, assistance and approval converts undecided shoppers. We didn’t need research to tell us that. Don’t shop alone.

When adjusted for the 58.6%, the study shows expensive costs to only cause 11% of cart abandons.

Visit Shop/Agree for more.

The way of the toaster oven

I’m really frustrated with one of my favorite retailers right now. 

I put $103 worth of jeans and athletic shorts in my basket, then used a $30 off promo code. My total was $73. It passed me to PayPal for checkout who authorized my card for $73 and sent me back to the retailer. When they received my address with the payment, the retailer realized they had a store in my state, they added sales tax and sent me back to PayPal for a new authorization of $80. PayPal sent me back to the retailer where I submitted the purchase. The retailer then sent me a confirmation email for my $112 purchase as my promo code had disappeared and they’d queued PayPal for a third amount. 

A pair of jeans that were $30 less on Amazon, but I like this retailer and had a sweet coupon. Also the ETA on my jeans was 14 days out. I canceled with the retailer and one-clicked on Amazon. I’ll have the jeans in a day and a half. I’m still waiting for the $265 in authorizations to clear my MasterCard. 

So I really gave it to the retailer. 

“Most of my favorite brick and mortar retailers are going the way of the toaster oven, and if you would just listen to me, you can improve your experience?”

No favorable response from the retailer. They told me it was my fault for clicking checkout before I entered my address, and that my promo code was only good for new customers. 

So I emailed them my Amazon confirmation. 

Retailers have to do something better or different than Amazon. Most of them do not have the resources to compete with Amazon’s technology. PollCart offers retailers the ability to do something different. I wasn’t trying to sell my former-favorite retailer PollCart, I just wanted them to hear me out on how they could improve their flow.

Social commerce is the future. Amazon doesn’t have it, but PollCart does, and we want you to have it, too. Minimize friction and bugs in your checkout, then please, email me. 

Phil and Jill meet Shop/Agree

Jill is a high school senior who needs a prom dress. She asks her friends and fashion club advisor to agree and her dad approves the length. Jill has babysitting money, but asks mom for assistance buying the dress for an unforgettable prom. 

Phil is a high-rise architect who needs a new laptop. His co-workers and technical lead agree and his boss approves the expense. Phil asks purchasing for assistance ordering and the skyline has never looked better.

Shopping started as a social activity. We agreed, approved and assisted with shared experiences around shops and products. We visited the mall as teams with our parents and friends, and bought office supplies with participation from coworkers.

Online commerce is rather solitary. Who can take shopping back to the community experience it was once intended? Shop/Agree uses our online communication platform for shoppers to seek agreement, approval and assistance from friends, family, experts and coworkers.

Shop/Agree creates a landing page for each potential purchase event. Your circle gets Facebook, text and email invitations to vote or comment on your purchase within 24 hours. Shop/Agree creates links for each contact, tracking participation and referring your friends to the so they can buy the product for themselves, or you can ask them to buy the product for you.

Shop/Agree uses different types of polls to enhance social commerce and foster feedback. Use Shop/Agree to decide yes or no on your item, help choose between multiple items or pick a size or color. Shop/Agree communicates with you and your circle by pushing poll results, comment summaries and product links directly to your laptop and mobile.

Shop/Agree gives you the option to anonymously share your shopping decision event landing page polls and comments with retailers and manufacturers. Shop/Agree works for friends, kids, parents, coworkers, bosses, sibling, spouses, experts and other social dynamics.

Shop/Agree is “taking your friends to the mall” for the 21st century. Shop/Agree can bring back social participation to buying for work. Shop/Agree makes e-commerce social. Agree, assist and approve with Shop/Agree: Don’t shop alone.